Hi, I’m Rebecca.

I help early-stage start-ups fire up,
and SMBs scale up.

Fractional marketing leadership for SaaS Companies and Soccer Brands.

Working to make it better, faster, stronger

I am revamping this site, updating projects, functionality, and design!

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  • Delivering Results Across Industries with Digital Experiences

    B2B Software-as-a-Service (SaaS) offerings in Cybersecurity, Legal Tech, Communication Apps, and AI for Business Intelligence.

    B2C sectors include Yoga, Health and Wellness, and Soccer.

  • 12+ Years in Marketing and Business Development

    Go-to-Market Strategy • Product Messaging, Positioning, Marketing • Content, Social, Paid Media, Multi-Channel Strategy • Website Development • User Journey Mapping, Optimization • Demand, Lead Generation • Event, Program Marketing • Customer Marketing • Sales Enablement

  • Leading Teams Across Functional Areas

    From seed-stage start-ups and bootstrapped SMBs to venture-backed international unicorns —I’ve nearly seen it all. In every scenario, I’ve grown teams to drive business growth.

My Approach

Customer Centricity and The Flywheel

I drive customer centricity via a flywheel integrating marketing, sales, and support. We enable retention and growth, with advocates doing the heavy lifting of brand advocacy through delightful experiences across the customer lifecycle.

Strategic Creativity

I combine creativity and strategy to create campaigns that connect big ideas with business objectives. My work balances insight with action — from product launches to brand messaging that matters.

Testing and Measurement

Data is my guide. By testing and measuring against KPIs, I iterate on campaigns to make sure they are scalable while also being accelerated towards optimizing results.

Select Works

PivotXY
Go-to-Market Launch

Full SaaS marketing and sales launch plan encompassing branding, product positioning and messaging, pricing, packaging, promotion, and placement. Strategy crafted to establish a strong market presence, ensuring brand visibility and customer conversion.

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Reggae Rovers
Web and Event Marketing

Brand tone and messaging, website design and development, sponsor relations, strategic partnerships, and event strategy and marketing for Reggae Rovers, a professional Caribbean soccer team.

View Project

Smokeball
Content and Social Media Marketing

Building brand awareness and generating and converting leads through content and social media campaigns with thought leadership and product-driven content, including industry reports, eBooks, blogs, video and webinar series, and more.

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Checkmarx
Product and Content Marketing

Global and localized product and content marketing for the Public Sector, integration partners like AWS and GitLab, and a comprehensive application security platform.



View Project

Get in Touch!

Schedule a complimentary 1:1 discovery session with me to discuss your brand’s marketing needs. I can’t wait to collaborate.

Let me update you.