Marketing and Business Development for a Caribbean Professional Soccer Team
Domain Experience for Professional Sports, Digital Marketing, Event Marketing, e-commerce, Strategic Alliances, and Sponsor Relations
Leveraging the brilliant work of the Museum of Content, I connected the digital experience for Reggae Rovers’ fans. After winning the hearts of fans at the annual TST (The Soccer Tournament), I built a website that captured the Rover’s brand, giving potential partners, sponsors, and current fans a way to deepen their engagement with us. Through building relationships with strategic partners and sponsors, opening an e-commerce site for fan gear, and hosting on-brand soccer events and tournaments, we are growing the presence of Caribbean soccer and vibes.
Enjoy some samples of my work.
Website
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e-commerce
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Events
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Good vibes
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Website • e-commerce • Events • Good vibes •
Sports Brand Digital Marketing
I was handed a powerful visual brand identity carefully crafted by The Museum of Content. Staying true to this look and, more importantly, feel, I built a website that promoted the players, events, and merchandise offerings. The site provides opportunities to learn more about the Reggae Rovers, connect with the management team as a potential player or sponsor.
Event Marketing and Partner Strategy
After identifying brands for either sponsorship or partnership that align with the soccer club’s mission, we pitched partners and potential investors on our event strategy. Our calendar reflects select events we’ll participate in and organize to promote our organization and generate revenue to make the Rovers an autonomous entity.
