Global Content Strategy and Product Marketing
Domain Experience for Cybersecurity, SaaS & Enterprise Strategic Partnerships
Lead impactful marketing for a diverse cybersecurity portfolio at Checkmarx, an application security testing (Gartner MQ & Forrester Wave leader). From Product Marketing to Global Content Strategy, I was responsible for outlining narratives and strategies that resonated with technical and business executive audiences.
Worked closely with PMs, Sales Engineers, and Customer Success to develop content from SaaS integration partnerships to public sector adoption.
Enjoy some samples of my work.
Vertical-Specific Product Campaigns for Global Markets
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Vertical-Specific Product Campaigns for Global Markets •
Driving Growth with Strategic Alliances and Integration Partners
With industry leaders like AWS, I drove product marketing and sales initiatives, including a suite of custom assets. After crafting our shared value proposition, I aligned and managed the partnership, ultimately leading us to surpass our sales pipeline goals.
I also led content strategy for tech partners like GitLab to position our complementary DevOps solutions while navigating competitive overlaps. This carefully crafted approach through blogs, technical roundtables, product pages, and sales positioning boosted our market position and strengthened our collaborative efforts.
Sample eBooks:
Leading Marketing for the US Public Sector and Channel
I owned content strategy and creation frameworks in the US Public Sector. This content included earned and paid media that drove engagement and exceeded product marketing’s pipeline quota.
I refined channel marketing to enable partners with compelling, scalable marketing and sales materials, such as hosting templated, account-based virtual events.
Checkmarx served every global region, many of which took their lead from US domestic cybersecurity policies and practices. To support this, I collaborated with regional directors on a localization strategy, repurposing primary marketing and sales assets for global audiences with messaging sensitive to their political and social climates.
Brand Overhauls, Product Launches & Sales Enablement
To support the launch of our SCA product and Application Security Platform, I developed essential sales resources, including detailed playbooks, objection-handling guides, competitive battle cards, and customer-facing presentations. These assets equipped our sales teams with the knowledge and confidence to succeed.
Additionally, I played a crucial role in reshaping our digital footprint. I contributed to two rebrands and a website overhaul. I was responsible for messaging, web copy, and supporting assets across several products, solutions, and verticals, ensuring our brand presence reflected market shifts and customer needs.