Domain Experience in Soccer, eCommerce, Program Marketing, and Program Management

Enhanced XR Soccer Training’s brand presence and operational efficiency, scaling programs and expanding offerings.

Designed and implemented a new brand identity and developed a cohesive digital marketing strategy, including:

• Local SEO
• Optimized e-commerce platform and website to streamline registrations and swag transactions
• Email and lifecycle marketing
• Customer engagement and amplification
• Google and programmatic ads
• Strategic partnerships

Additionally, managed domestic and overseas soccer training programs and tournaments, including Mundialito, a prestigious youth soccer tournament in Spain.