Director of Content & Social Media Marketing

Domain Experience for Legal Technology, SaaS, Thought-Leadership, Product Marketing, Customer Marketing



As Director of Content and Social Media Marketing, I worked with creatives and technicians dedicated to growing our digital presence in legal tech. From developing in-depth industry reports to running webinars and multi-channel campaigns, we created valuable content that resonated with legal professionals.

With a multi-dimensional team specializing in various mediums and channels, content strategies drove engagement and brand recognition. Our work spanned blog articles, social media, product marketing, and sales cadences.

Together, we built a brand presence that wasn’t just about visibility; it directly supported Smokeball's journey to secure critical new funding.

Enjoy some samples of my work.

Capturing Insights & Trends

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Capturing Insights & Trends •

State of Law Reports

I led the development of The State of Law, an annual report surveying law firms nationwide to uncover trends shaping the legal industry— from firm culture and tech adoption to the broader economic landscape. By pinpointing both challenges and opportunities, this comprehensive report not only positioned Smokeball as a go-to legal tech solution but also reinforced our brand as a thought leader in the industry.

The State of Law report became a powerful tool for attracting high-quality leads and fueling our automated email campaigns. Packed with actionable insights, it provided value at every stage of the buyer’s journey while arming our sales team with key data to close deals. This initiative proved invaluable for elevating Smokeball's brand credibility, resulting in meaningful gains in market positioning and revenue growth.

Driving Demos

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Driving Demos •

Website Overhaul and SEO Strategy

To propel growth at Smokeball, I implemented a data-driven strategy that optimized our lead generation and sales processes, consistently exceeding our demo booking targets.

The journey began with a complete website revamp focused on elevating on-page SEO, enhancing lead capture, and boosting organic traffic. We achieved top-five rankings on the SERPs, driving substantial organic traffic.

Optimized Lead Generation and Conversion
By continuously measuring key metrics and refining tactics based on performance data for organic and paid media efforts, marketing was responsible for:

  • 52% of the demos booked and 64% of overall sales.

  • Ads that drove 48% of demos